The Fresh Branding for the UK's National Rail Body is Announced.
The administration has disclosed the logo and livery for GBR, signifying a key advance in its agenda to bring the railways into public ownership.
A Patriotic Design and Familiar Symbol
The updated design showcases a Union Flag-inspired palette to echo the UK flag and will be used on GBR trains, at terminals, and across its online presence.
Significantly, the emblem is the recognisable twin-arrow logo presently used by the national rail network and previously introduced in the mid-20th century for British Rail.
The Implementation Plan
The introduction of the branding, which was designed in-house, is scheduled to occur over time.
Travellers are scheduled to begin seeing the newly-branded services throughout the UK rail network from the coming spring.
In the month of December, the visuals will be showcased at key railway stations, including Manchester Piccadilly.
A Journey to Renationalisation
The legislation, which will enable the formation of Great British Railways, is presently making its way through the Parliament.
The government has said it is bringing back into public ownership the railways so the network is "run by the public, operating for the public, not for profit."
The new body will bring the running of train services and tracks and signals under one umbrella body.
The department has said it will combine seventeen different organisations and "eliminate the frustrating administrative hurdles and accountability gap that has long affected the railways."
App-Based Features and Current Public Control
The introduction of GBR will also include a comprehensive mobile application, which will allow passengers to check schedules and book journeys without surcharges.
Passengers with disabilities users will also be able to use the application to book help.
Several train companies had earlier been nationalised under the outgoing government, such as TPE.
There are currently 7 operating companies now in state ownership, covering about a third of passenger trips.
In the past year, Greater Anglia have been brought into public ownership, with additional operators likely to follow in the coming years.
Official and Sector Reaction
"The new design is more than a new logo," said the Transport Secretary. It represents "a new railway, leaving behind the problems of the previous system and dedicated solely on providing a genuine public service."
Rail leaders have responded positively to the focus to bettering the passenger experience.
"We will carry on to work closely with relevant bodies to support a smooth transition to Great British Railways," a senior figure said.